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New Dollar Coin: Public Perception of Advertising

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Report Type Reports and Testimonies
Report Date April 7, 2000
Report No. GGD-00-92
Subject
Summary:

Members of Congress have raised concerns that the U.S. Mint's promotion of its new dollar coin as a "golden dollar" might mislead the public into thinking that the coin actually contains gold. GAO contracted with a national market research firm to survey a sample of more than 1,000 U.S. adults on whether they had seen any advertising on the new dollar coin and, if so, whether they believed that the coin contained any gold. The survey found that 57 percent of the adults had seen or heard advertising on the new dollar coin as of March 2000. Thirteen percent of respondents believed that the new coin contained gold.

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