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AIDS Education: Reaching Populations at Higher Risk

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Report Type Reports and Testimonies
Report Date Sept. 16, 1988
Report No. PEMD-88-35
Subject
Summary:

In response to a congressional request, GAO assessed the ways in which public health research could be used to provide educational messages to prevent the spread of acquired immunodeficiency syndrome (AIDS) among drug users, minorities, and adolescents.

GAO evaluated prior research efforts and developed a seven-step model for any public health education campaign. GAO found that AIDS education campaigns should: (1) be directed specifically at high-risk groups and practices; (2) develop a variety of mass-media materials incorporating risk-group values, family symbolism, idiomatic expressions appropriate to the risk groups, and humor to make the campaigns more appealing; (3) teach risk-reduction skills and procedures; and (4) provide motivators for risk reduction.

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