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Press release from Office of U.S. Department of Agriculture

USDA'S MYPYRAMID REACHES 500 MILLION CONSUMER HITS

WASHINGTON, June 2, 2005-Agriculture Secretary Mike Johanns today announced that USDA's new web-based interactive food guidance system, MyPyramid.gov, has reached a new milestone with 500 million hits.

"We are thrilled by the public's overwhelming response to MyPyramid.gov, especially as the average visitor spends 20 to 30 minutes viewing the food guidance system," said Johanns. "The on-line interactive tools allow us to reach a broader spectrum of Americans than ever before to assist them in developing a healthier lifestyle that balances nutrition and exercise."

On April 19, MyPyramid.gov received nearly 50 million hits that quickly escalated to 200 million hits in the first week. MyPyramid is designed to help consumers move towards a healthier lifestyle. MyPyramid Tracker, an integral part of MyPyramid.gov, allows consumers to personalize dietary guidance and monitor daily progress. Through the use of MyPyramid, consumers can access the latest science-based guidance contained in the recently released 2005 Dietary Guidelines for Americans.

Currently, USDA is working on the Spanish translation of MyPyramid and developing a version tailored to children, as well as traditional nutrition education materials such as posters and brochures. To learn more about MyPyramid go to http://www.mypyramid.gov/.



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