Advertising Industry in the Digital Age (CRS Report for Congress)
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| Release Date |
Revised Feb. 1, 2011 |
| Report Number |
R40908 |
| Report Type |
Report |
| Authors |
Suzanne M. Kirchhoff, Analyst in Industrial Organization and Business |
| Source Agency |
Congressional Research Service |
| Older Revisions |
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Summary:
Federal oversight of the advertising industry has intensified as regulators and lawmakers try tokeep pace with shifting technology and consumer habits. Lawmakers during the 111th Congressintroduced legislation to limit the tax deductibility of advertising for pharmaceutical marketing and circulated proposals to give consumers more ability to block technology that now tracksindividuals' activities online so that marketers may tailor advertising accordingly. House andSenate committees held hearings on privacy issues; advertising and marketing directed atchildren; and the state of the newspaper industry, which is in financial distress as advertisingmoves to the Internet and away from the print product. The Senate Committee on Commerce,Science, and Transportation held a hearing focusing on potentially deceptive advertisingpractices, including false testimonial advertising, blogging, and other areas.
